“Is there a way to mix a warm sunny day and small pieces of autumn? Is there a way to put seven wine making handbooks and old tradition into a glass of wine?
Could we add then, a half dozen of lovely memories? Could we create unity from multiplicity?
Yes, we can. We just have to mix together our strong passion in wine making with golden ripe grapes paying attention not to deny any of the gifts given by Mother Nature.
This is what we’ve searched for. And the results of these premises are the wines produced by Pescaja”
Pescaja wine making was born in 1990 in the village of Cisterna d'Asti because of the willing of its owner, a 20 years old University student, who was fascinated by nature and old country lifestyle and decided to produce some small quantities of wine. Together with the main vineyards in the Roero countryside, he added, in the year 2000 another vineyard in the area traditionally devoted to Barbera: The Monferrato area of the Nizza D.o.c.
Doc. Giuseppe Guido, better known as Beppe Pescaja, is the owner of Pescaja wine making. He started his professional degree as an accountant for some multinational companies but, after that, he preferred the peaceful and silent hills of Asti Countryside instead of living in the cosmopolitan city of Milan. The production philosophy of Pescaja deals with the creative principle called “S.C.A.”. Such principle is contained in the central part of the word Pescaja. Sca, in fact are (in Italian language) the beginning letters of the words Sun, Heart and Soul. The care for the nature and simplicity is our foundation. That’s why the “Sun” is important for us: it’s synonymous of “Terroir”, the microclimate conditions, the country. “Heart”, instead, is the propeller energy of every new enterprise and it’s the creative idea that takes body day by day, the everyday life that carried by the passion for the improvement, becomes “Savoir faire”. These are the premises needed to obtain products with a “Soul” rich of personalities, unique and strong of their own style.
The years go by, everything runs as Eraclitus stated, the ideas change and the rules of the nature and its main principles let Pescaja wines never be the same, never repeat themselves. The search for a higher equilibrium maintain the “S.C.A.” principle as its own unique rule. That’s because wine is a concept devoted to history and it is rich of symbols that take root from the principles of “Ecclesia”, convivial, friendship, tolerance, peace and even from pleasure.
Pescaja attempt is not only to produce good hand made wine but also to endorse a new concept of human being, a thought, a lifestyle…
“Look at the sunlight becoming wine
Got to the love straining form the grape"
(vv.77, 78 Purgatorio XXV - Dante Alighieri’s Divine Comedy)